In 2018, I, Jill Cnudde, started what would become a hobby that got out of hand: Bikinibody. At the time, I was a full-time real estate agent and had a small online store on the side called 'The Girl Next Door' selling bikinis and swimsuits.

That year everything changed. I met my boyfriend (now my husband), and like many new relationships, it involved a lot of cozy dinners, drinks, and movie nights—with fries and M&Ms. The result? My scale shot up and my energy level plummeted. I was living from sugar rush to sugar rush, and had to start every morning with coffee to get through the day. ANYTHING but healthy!

Soon the range expanded. Our second product, Teatox 21, became a huge hit, and in no time there were lines outside the door. My passion for health and natural supplements grew by the day, and I focused on the highest quality products, always natural and uniquely composed.

But the brand evolved. “Bikinibody” didn’t feel right anymore, because I believe everyone has a bikini body. You don’t have to be a size zero to feel good in a bikini. So Bikinibody was rebranded as bbody—a name that can be used more broadly than our motto, “ Everybody is a bikinibody! As long as you are healthy and happy.”